A/B testing

034 marketing 1Want to make change to your website? Are you sure that the changes you make will improve your sites performance? This is where A/B testing can help you by giving you the facts on what effect changes will make to your site.

A/B testing your website to test functionality and see what effect the changes you make to your website. Making variation or changes to you website page and then displaying the new page to a percentage or your audience and then comparing the effect it has on the viewer compared to the original. You might want to make a small simple change like changing the colour of a headline, add a button or try a different call to action banner. By seeing which has a greater effect to the viewer help you make decisions which variation is working best for your site and viewer. The can be done by monitoring the viewers time spent on the page or the click through rate compared to the original. This is specially valuable for marketing pages or shopping sites. A/B testing requires volume of traffic to your website to compare against. The more traffic you get to your page you want the test the sooner you will get a clear result.

Small changes to the conversion rate of a e-commerce website can improve growth and profit. For instance if 10% of visitors complete a purchase on your site then a 5% increase would mean you conversion rate would increase to 10.5%.

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