Harmony Blinds Reading Website Design

Harmony Blinds Reading website case study

Transforming Digital Presence for Increased Engagement and Conversions

Client Overview: Harmony Blinds Reading, a distinguished provider of bespoke window blinds and shutters, recognised the pivotal role of a robust online presence in engaging potential customers and enhancing user experience. Seeking to amplify their digital footprint, the company collaborated with Wicko Design to create a new website that not only showcased their products but also provided comprehensive information to guide and captivate visitors.


  • Elevate user engagement through a visually appealing and informative website.
  • Communicate the extensive range of custom build and fitting services for window blinds and shutters.
  • Optimise onsite SEO to ensure a smooth transition from existing indexed pages to the new website.
  • Achieve and maintain top-ranking positions for relevant keywords in local search results.
  • Establish a platform that consistently converts leads and collects positive customer reviews.

The Solution:

Wicko Design collaborated with Harmony Blinds Reading to implement a comprehensive digital strategy, resulting in a website that seamlessly integrated engaging content, visually appealing images, and effective navigation.

  1. Content and Imagery Overhaul:
    • All-new content was crafted to showcase the diverse range of window blinds and shutters, offering detailed information on materials, styles, and customisation options.
    • High-resolution images were strategically placed to visually illustrate product offerings, providing potential customers with a clear understanding of the available options.
  2. User-Centric Navigation:
    • The website underwent a redesign, focusing on intuitive navigation to enhance the overall user experience.
    • Internal linking was optimised to guide visitors seamlessly through various product categories, ensuring they could easily access relevant information.
  3. Onsite SEO Optimisation:
    • Wicko Design incorporated best practices in onsite SEO during the website build, ensuring a smooth transition of existing indexed pages to their corresponding new pages.
    • Keyword research and implementation were prioritised, resulting in top-ranking positions for relevant terms within local search results.
  4. Lead Conversion and Customer Reviews:
    • The revamped website was designed to convert leads effectively, with strategically placed calls-to-action (CTAs) guiding visitors towards inquiries and bookings.
    • A robust review collection system was implemented, leading to regular 5-star customer reviews, further enhancing the company's online reputation.


  • Harmony Blinds Reading now ranks number 1 for relevant local search terms, driving increased organic traffic.
  • The website continues to convert leads efficiently, contributing to business growth and customer acquisition.
  • Regular collection of 5-star customer reviews has solidified the company's reputation for excellence.

For professional website design, maintenance, and SEO services, book a call with Wicko Design today.

Book a call with Wicko Design

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