6 reasons why you need to keep your website up to date

When it comes to your e-commerce business, your website is the first touch point for many potential customers. Therefore, you want to make sure your site is up to date, easy to navigate and provides the most up-to-date information about your products and services. Building a website is one thing, but maintaining and keeping it up-to-date is another.

Therefore, here are 6 reasons why you need to keep your website up to date:

1. Keep your website up to date and functioning as smoothly
2. Make sure your website is secure
3. Display all the latest prices, content and features
4. Improves site speed and usability
5. Improves your SEO
6. Improves customer trust and confidence

1 Keep your website up to date and fuctioning as smoothly as it should be.

Your website needs to be up to date, with all the correct information. With CMS platforms such as Joomla or WordPress websites then their functionality is created using various plugins, widgets and modules. The most popular and web supports plugins are regularly updated to improve performance and compatibility. These makes it easier and faster for customers to find what they are looking for. An up-to-date site also keeps your business current, which is vital for SEO purposes.

2 Keep your website secure

It's essential to keep your site secure and protect it against hackers. Keeping all your websites software up to date will help make sure your website is secure. If your site has been hacked, you can lose your data and customers' trust. Not only that, but you could be fined by Google as well. In fact, Google has already started taking action against sites that have insecure, outdated software.

3 Display all the latest prices, content and features

Updating your website allows you to display all the latest prices and content, keeping your customers up to date with the most relevant information. It also makes your site easier to use, which is important nowadays as your website needs to be user-friendly in order to gain and keep customers.

4 Improves site speed and usability

Keeping your site up to date makes it easier and faster for customers to find what they're looking for. It also makes the site more user-friendly, making customers more inclined to stay on your site for longer periods of time. This improved usability is vital for SEO, as Google looks at how easy a website is to use when deciding its ranking.

5 Improves your SEO

Keeping your site up to date has a positive effect on your SEO (Search Engine Optimisation). A website that hasn't been updated for a long time is likely to be penalised by Google. However, if you keep your site up to date, it's more likely to be ranked higher by Google. Check your site for changes to help improve SEO.

6 Improves customer trust and confidence

Updating your website also improves the trust and confidence your customers have in you and your business as a whole. It also shows that you are willing to put in the work to improve your business, which is vital for customer loyalty.

Don't leave it until it's too late.

Keeping your WordPress website updated requires regular checks with the right tools each week. The effort involved in keeping your site up to date is minimal, but the benefits are huge. So don't leave it until it is too late and the website is broken and the site is down.

Make keeping your website up to date and secure even easier and get Wicko Design to do it for you. We will no only ensure your website is kept up to date, we will take and store backups of your site, perform regular site and security audits. Giving you complete peace of mind knowing your website is up to date and secure. See our website maintenance packages.

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