Do you have pages on your website fighting for the same keyword?
If you use the same keywords on different pages on your website, they will end up fighting for the same ranking. This is why it is important to use different keywords for each page of your site.
Also are you over stuffing your web pages with keywords?
Search engines use keywords to rank your site. Google, Bing, and Yahoo all take into account the words that appear on the page. If they appear too many times, they will think that the page is not natural and will not rank it well. In this article we will talk about how to avoid the problem of over-optimisation and have several pages on your website with the same keywords. For example, if you have 10 pages with the keyword "internet marketing", it's likely that only one of these pages will rank well.
Spread keywords between pages
To avoid over-optimisation, you should spread the keywords between all the pages of your website.
You should not use a keyword more than 2 or 3 times in one paragraph. To avoid over-optimisation, you can use synonyms instead.
Why is it important not to use the same keywords on different pages on your website?
Actually, it's simple: if you repeat the same words too frequently on your website, Google will penalize you. So, try to diversify your keywords. The way to do this is by using synonyms. This way, you'll be able to improve your site's rankings without breaking any rules.
For example, if your site sells watches, you can use the following synonyms: "watch", "timepiece", "timekeeper", etc.
Another good practice is to make sure that the frequency of words in anchor texts is similar to their frequency in content. For example, if a word is used in 20% of text content on the page, it should be used in 20% of the anchor texts.
Make sure you are also using tags on your page
Every page on your website should have a unique title tag. Also, each page should have a unique description tag. These tags are very important because they will help you to improve your site's ranking in Google.
Title tag is the text that appears in the browser tab. It's also the text that appears in the search engine results page. This tag helps the user decide whether or not to click on your link. That's why it's very important that you use relevant keywords in this tag. This will help users find your website through a search engine.
For example, if your website is about watches, you can use the following title tag:
'Living with a Watch Collector: What You Should Know About Watches'
Description tag is the text that appears under the title tag. It's also the text that appears in Google search results page. Through this tag, you can give more information about your website and its content. That way, you're increasing your chances of ranking well in Google.
For example, if your website is about watches, you can use the following description tag:
'This article will help you to understand why a watch collector is so passionate about his hobby. You'll also learn how to live with someone who is obsessed with watches.'
H1 tag is the text that appears above the text on your web page. It's also the text that appears in the search engine results page. Just like title and description tags, H1 tag is used to tell users what your website is all about.
For example, if your website is about watches, you can use the following H1 tag:
'The Role of Time in Human History'
Navigational elements are the links that allow users to browse your website. For example, you can use a link that leads to the homepage of your website, another link that leads to the contact page of your website and yet another link that leads to the about us page of your website.
Optimising Navigational Elements
Optimising navigational elements is very important if you want to increase your chances of ranking well in Google. The first thing you should do is to add relevant keywords in the text of each link. That way, you're allowing users to easily find any particular page in your website.
For example, if you want to add a link that leads to your contact page, you can use the following text:
'For more information about our products and services, please contact us by filling out the contact form below:'
Keywords are an essential part of the search engine optimisation process. By targeting the right keywords you can improve your position in search engines and increase the number of visits on your website.
First, you have to identify the most common keywords that people use when they search online for the products or services you offer. You can use tools like Google AdWords Keyword Planner or Keywordtool.io to do it.
Once you've identified the most popular keywords, you need to create content that uses them and spead them across your page but not over stuff. Make sure your content makes good sense and is readable. Google will also notice how are down the page a reader has gone and will identify that with a page worth reading and will direct more traffic to it.
To discuss how we can help improve your keyword targeting and SEO performance, please book an appointment by pressing the button below.
If you like what you have read in this article and found it useful please write a comment below and share this page on social media.