What is the best e-commerce platform
There are plenty of e-commerce platforms to choose from and it is important to choose the best platform to fit your business that will be able to grow with your business. Some are open source so available free but may require some code knowledge while others can create a simple e-commerce solution with a monthly subscription costs.
Is PayPal really your friend?
PayPal has been a favourite online payment provider for a long time now but is it really your friend?
Is your website ready for Google Analytics 4?
If you use Google Analytics and have not upgraded to the latest GA4 then on 1st July 2023 you will stop receiving tracking data.
You need to make your your site is updated with the new GA4 tracking code
Case study: Increasing website traffic and sales for Mystic Games
Bart Bols, Owner of Mystic Games, got in touch with the team at Wicko Design for our knowledge and expertise in building and maintaining e-commerce websites.
Good website support and maintenace is worth it's weight in gold
A website is a integral part to any business. It is often the first place where new and existing customers will come to find out more information and the products and services you offer. Unlike a printed leaflet or brochure that is a static printed designed a website is more dynamic and offers the flexibility to change instantly to the readers interest.
How to choose the right e-commerce SEO keywords for your website? Short tail vs long tail.
Choosing the right keywords is of utmost importance for every online business. Choosing the right keywords for your online store will help you attract more visitors and hopefully increase sales. In this article we present a step-by-step guide to choosing the right keywords for your website and how to create SEO content using long tail keywords.
Web effects that we use today, but when do they become too much?
As the Internet evolved, the way we interact with websites changed. A few years ago, there was no such thing as a content slider. Today, they are everywhere. We also have pop-ups, parallax scrolling and many other websites design elements. These things might seem like a great idea, but when do they become too much? When does it become bad?
Case study: Creating a buzz for The British Bee Charity
Wicko Design was approached by Greg Bool, Chairman of The British Bee Charity, for our expertise in building and maintaining e-commerce websites.
Opening up the doors of your e-commerce webstore and selling on multiple platforms
The importance of selling on multiple channels. It is widely known that the world has changed and that in order to succeed we need to adapt our business model to this new environment. The Internet has taken a key role in this change, making it possible to carry out transactions from anywhere and anytime. In addition to that, the Internet has facilitated the purchase of products, making it possible to compare products and prices from different companies and decide which product or service best suits the needs of each individual buyer.
6 reasons why you need to keep your website up to date
When it comes to your e-commerce business, your website is the first touch point for many potential customers. Therefore, you want to make sure your site is up to date, easy to navigate and provides the most up-to-date information about your products and services. Building a website is one thing, but maintaining and keeping it up-to-date is another.