Start an online store to an existing website or build a new website with an ecommerce shop
Get started selling physical products, digital downloads, subscriptions or services on your website today. Whether you have an existing website or need a brand new website with an online store, their are many options that can help your business grow.
Creating an online store does not need to be expensive. There are simple cost effective tools available for any existing CMS platform such as Joomla or WordPress. Even if your website is not one of these CMS platforms you could add one via a sub-domain to your existing website and simply link to it.
Setting up a Online Store
Choosing an ecommerce platform to your website
Online shopping add-ons for websites such as Joomla or WordPress let you sell the products or services you want, choose a shipping or delivery method and manage the process straight through to payment and checkout.
Well supported online shopping systems such as Woocommerce for WordPress or Virtuemart for Joomla are available for free and can manage single to multiple products and sales. These online systems come builtin with everything you need to started and get your webstore up and running straight out of the box.
Both Woocommerce and Virtuemart have the option for the website builder to add categories for products, create a simple product or products with variable options such as size, colour or any customer variation you want. Add pricing to your product and manage TAX and VAT if applicable. Shipping options can be set to a flat rate or decided on perhaps weight or total value of order. Purchases can be made using the standard PayPal online payment systems, credit card, cheque, postal order, cash on delivery or payment terms you set.
Customers choose the products they want and add them to a basket or cart and proceed to checkout. On the checkout page they can view the products they order, login or create an account and with a shipping address where they want their products delivered. Then once the order is confirmed and if payment is required and taken at this point, the online system such as Woocommerce can notify you an order has taken place via email and send a confirmation email to the customer too. Customers can keep track of their orders via an account area on the website if they have registered and you can also notify customers of any updates to their order. All this can be setup straight out of the box with little time and cost.
Whilst setting all of this up is something you can do yourself, Wicko Design can help add the online shop to your website for you.
Improving your online shop experience
Learn from traffic on your site and analyse what triggers customer to complete a purchase. Collect as much information from your customer to help with future marketing campaigns. Collect customer details for future blog or email marketing campaigns.
Design, Styling and Layout
Straight out of the box your online store might not look quite how you want it. The design, style and layout of your online store can be edited via the settings for your site or using css classes to change how various elements are displayed. Most changes such as size, typeface, colour and alignment can be done fairly quickly but some elements can become quite tricky and may require more time. Wicko Design will help make these fine tweaks to the look and style of you webstore for you.
There are many optional tools you can install into your online store to give it greater functionality and improve customer experience. Both Woocommerce and Virtuemart have a whole host of extensions you can add to improve your online store. Whilst some of these are free most will require a small cost or a license to be purchased. These will often give you greater functionality and give free updates and support for a set period. Support and updates will ensure your shop continues to function to the best of its ability whilst maintaining best coding practice and security. Keeping your shop system up to date is very important for both your site security and ensuring your store continues to remain active and able to take orders. Maintaining your website and keeping your CMS platform up to date is something Wicko Design can do to help your business.
Product Search and Filtering
If you have many products, a customer may want to search or filter options to refine the products on view. There are extensions a website builder can install to your store to do this. A simple search option can bring up results by product name, sku or relevant information relating to that product.
You can add many options to filter your products such as, category, price range, colour, size, weight, stock availability etc. All these can be set up within the information of your product.
Filters can be set individually or as combinations to help narrow down the product selection, helping the customer find and choose the product they are looking for.
Add product display options to zoom into image details or show multiple images of the product at different angles. Videos can help showcase the product and promote its benefits. For example you might want to show washing or care instructions for your product. There are multitude of display options to add to your product page to give the viewer more information to help them make their decision to purchase.
Additional payment options can be added to give alternative ways to take money and fees for online purchases. You can connect directly to a banking service or different payment gateway options to take credit card payments such as sagePay, amazonPay, ApplePay, PayPal Pro, Stripe, etc.
Shipping plugins can help you set up different shipping delivery method based on location, speed etc. You can even link directly to a preferred postal or delivery methods such as Royal Mail, UPS, Fedex, or other courier services.
When you have many products on offer you may want ways to edit or update your products to change prices, stock quantity or add or change existing product information and descriptions.
You can download your shops products as a CSV file format and open in any spreadsheet app. There you can make changes to each product column details, which you can then save and import back into your webstore to updates and make changes to your products, set discounts to a group of products or add them to a sale section of your webstore.
If you have new products, you can also set these up as spreadsheets to import them into your online shop on your website.
If you have a CRM system you already use in the office to manage product stock then you can also add bespoke integration to make sure both office systems and your online shop remain in sync with each other.
There are more features and services you can add to improve your online shop. Contact us to discuss more.
Would you like to add or build an ecommerce webite? Then talk to Wicko Design to discuss the best options to suit your needs. Wicko Design can build you an online store and assist you to manage your products, ongoing promotion and development of your webstore.