How to choose the right e-commerce SEO keywords for your website? Short tail vs long tail.

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How to choose the right e-commerce SEO keywords for your website? Short tail vs long tail.

Choosing the right keywords is of utmost importance for every online business. Choosing the right keywords for your online store will help you attract more visitors and hopefully increase sales. In this article we present a step-by-step guide to choosing the right keywords for your website and how to create SEO content using long tail keywords.

First let’s understand why it is important to choose the right keywords. It is a well-known fact that search engines use keywords to find relevant results. When a user types some words or phrases into a search engine, the search engine will try to match the words or phrases with a website so that the user can see the website that has content related to those keywords. So using relevant keywords can help you get found on search engines and increase traffic to your website.

Long tail vs short tail keywords

When deciding on which keywords to use for your online store, there are two types of keywords you can use: long tail keywords and short tail keywords. Long tail keywords are often more specific than short tail ones. For example, instead of using the keyword “shoes” for your online store, you can use the long tail keyword “blue lace up shoes”. Long tail keywords are often more specific and are therefore more likely to be searched for.

Choosing long tail keywords as a part of your SEO strategy is much more effective than using short tail ones. The higher a keyword’s search volume, the more likely it is to be found through search engines. For example, you would expect to find more websites ranking for the short tail keyword “shoes” rather than the long tail keyword “blue lace up shoes”. The long tail keyword is more specific and anyone search for this term and finding a result is more likely to convert to a sale.

graph long tail vs short tail

What is SEO content?

SEO content is any kind of content that is optimised for search engines. This means that the content is written in a way that search engines are able to understand and rank. This is done by adding keywords and also writing for humans.

Choosing the right keywords

Before you start writing your SEO content, it is important to choose the right keywords. It is a good idea to do keyword research before you write SEO content. You can do this by using a keyword tool like the Google Keyword Planner or the Moz Keyword Explorer.

These tools will show you how many people search for a specific keyword and how much traffic it receives. Compare your competitors e-commerce websites with yours e-commerce website for the keywords. Click here to view our competitor website analysis reports to track keywords and results. This will give you an idea of which keywords are relevant to your business and which aren’t. You can then use this information to choose the right keywords for your content.

Writing for humans

Keywords are important when you write SEO content, but you should also focus on writing for humans. You should write content that is useful and interesting to your target audience. The better the quality of your content, the more likely it will be found through search engines.

When writing SEO content, you should also use headings and subheadings. These help search engines categorise your content and rank it higher in search results. For example, you could use a heading like “How to use Google Analytics” and then subheadings like “Step 1: sign up for Google Analytics” and “Step 2: configure Google Analytics.”

You should also use descriptive, keyword-rich anchor text in your links. This helps search engines categorise and rank your content. For example, you could say “Click here to read my article on how to use Google Analytics.”

When you optimise your content for search engines, you should also keep the user experience in mind. It’s easy to get carried away with SEO and ignore the users who are actually reading your content. You should optimise for both search engines and users without compromising either.

Writing for search engines can be tricky because you need to know what the search engines want to see. But there are no guarantees that you will rank higher in search engines if you do everything right. Search engine algorithms are constantly changing, so you should try to optimise your content as much as possible without looking like you’re trying too hard to game the system.

SEO planning

Check the progress of your keyword regularly to ensure your SEO campaign is bringing your e-commerce website the results you want.

Click here to see more about our SEO agency UK services.

If you would like help with your content writing, editing, or marketing, I would be happy to discuss your project. Just fill out the contact form below, and I will get back to you as soon as possible.

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