Online shopping websites
Building websites with built in shopping carts
Start selling online today.
An online shop can give you everything you need to start selling your products and services online. Everything from publishing your products into categories, taking orders and choosing shipping options. You can allow customers to purchase as guests or subscribe to your site where they can return and view existing order and any updates have been added such as tracking details.
Publishing your products
Publish simple one price products or products with variations such as size, colour and price into categories. Allow you customer to view products by category or filter by any variable added to your products such as size, colour, dimensions, weight, availability, etc. The filtering options are endless and you can design and add the filters of your choice.
Online shops can allow you to set customers to groups where you can set product prices and discounts. Ideal for wholesale or membership sites where you want to allow certain membership groups special rates.
Allow your customers to choose the products they want and add them to a basket to view and amend before they decide to purchase. You can give special discount coupon codes you might want to offer in a promotion, that can be added into the cart to get a specific discount.
Shipping and delivery options can set depending on order details such as value, weight, location, etc. The online shopping cart will manage this for you.
Checkout once you have finalised your order and choose a shipping option and take payment. There are many secure online payment options available to allow you to take payment online.
Promoting your site
Once your online shop is built then can start selling and driving customers to your site. Build up reputation with site and product reviews. Promote featured products on your websites home page.
Promote your site across the internet using the following methods:
- Social Media pages and posts
- Paid search engine advertising
- Advertising on social media
- SEO (Search Engine Optimisation)
- Email newsletter mailing
- Magazine ads and mail shots
These are all services that Wicko Design can offer to help support the growth of your website.
Analyse the traffic and orders on the site to understand what your customers like. See how promotional campaigns are work and what methods produce the best value of return on your investment.
Making small changes to your website could increase the conversion rate and customers progress. But you need to be sure the changes you make are an improvement in your order process. This is where you can use AB Testing. Make changes and display it to a percentage of your customer views and compare again the same number that view the original site. When you are happy that the change is giving you a return on conversion rate, then you can make that change permanent to your main site.
Security on your website
Protect your wesbite and content on your website. Most web hosting option now offer and SSL to encrypt the data viewer in a browser. This helps secure data being transferred but there are a lot more things you can do to improve security even further.
Recaptcha on forms with require a secure code to be entered before submitting. This can prevent some bots and hackers.
Updates your htaccess on CMS website can lock out certain bots. Software can be added to your CMS website to help create and improve this. Some even add firewall to the website and can blokc repeat offenders and hack attempts.
Use unique and complex passwords for each site you visit and don't repeat them. See our article on password security.
When running a CMS website, one of the most important things to do is keep the site up to date. Wicko Design can help maintain your website and keep it up to date.
Want to make change to your website? Are you sure that the changes you make will improve your sites performance? This is where A/B testing can help you by giving you the facts on what effect changes will make to your site.
A/B testing your website to test functionality and see what effect the changes you make to your website. Making variation or changes to you website page and then displaying the new page to a percentage or your audience and then comparing the effect it has on the viewer compared to the original. You might want to make a small simple change like changing the colour of a headline, add a button or try a different call to action banner. By seeing which has a greater effect to the viewer help you make decisions which variation is working best for your site and viewer. The can be done by monitoring the viewers time spent on the page or the click through rate compared to the original. This is specially valuable for marketing pages or shopping sites. A/B testing requires volume of traffic to your website to compare against. The more traffic you get to your page you want the test the sooner you will get a clear result.
Small changes to the conversion rate of a e-commerce website can improve growth and profit. For instance if 10% of visitors complete a purchase on your site then a 5% increase would mean you conversion rate would increase to 10.5%.
Linking APIs to your website
API stands for Applciation Programming Interface and are used to communicate with other services. Sometimes your site need to connect to these services via an API method to send or retrived or certain data. You might use an API to retrived data such as product details, weather information map data, the latest sports results, authentication and profile data from other sites such as Facebook or Twitter. Using an API is a was to ensure that the connection is secure and limited only to those services called with the appropriate API information. By using these API servcies you can pull a lot more up to date onto your site and display information that would be interesting and informative to your viewer. Here are some examples of the top APIs frequently used on website.
- We have always found David at Wicko design to be helpful and knowledgeable of the ever-changing world of programming, at hand to assist with any problems and questions, turnaround times are quick with very competitive price structures. We would not hesitate to recommend David to anyone looking for a new web site. Harmony Blinds Reading LTD