Online shopping websites
Building websites with built in shopping carts
Start selling online today.
An online shop can give you everything you need to start selling your products and services online. Everything from publishing your products into categories, taking orders and choosing shipping options. You can allow customers to purchase as guests or subscribe to your site where they can return and view existing order and any updates have been added such as tracking details.
Publishing your products
Publish simple one price products or products with variations such as size, colour and price into categories. Allow you customer to view products by category or filter by any variable added to your products such as size, colour, dimensions, weight, availability, etc. The filtering options are endless and you can design and add the filters of your choice.
Online shops can allow you to set customers to groups where you can set product prices and discounts. Ideal for wholesale or membership sites where you want to allow certain membership groups special rates.
Allow your customers to choose the products they want and add them to a basket to view and amend before they decide to purchase. You can give special discount coupon codes you might want to offer in a promotion, that can be added into the cart to get a specific discount.
Shipping and delivery options can set depending on order details such as value, weight, location, etc. The online shopping cart will manage this for you.
Checkout once you have finalised your order and choose a shipping option and take payment. There are many secure online payment options available to allow you to take payment online.
Promoting your site
Once your online shop is built then can start selling and driving customers to your site. Build up reputation with site and product reviews. Promote featured products on your websites home page.
Promote your site across the internet using the following methods:
- Social Media pages and posts
- Paid search engine advertising
- Advertising on social media
- SEO (Search Engine Optimisation)
- Email newsletter mailing
- Magazine ads and mail shots
These are all services that Wicko Design can offer to help support the growth of your website.
Analyse the traffic and orders on the site to understand what your customers like. See how promotional campaigns are work and what methods produce the best value of return on your investment.
Making small changes to your website could increase the conversion rate and customers progress. But you need to be sure the changes you make are an improvement in your order process. This is where you can use AB Testing. Make changes and display it to a percentage of your customer views and compare again the same number that view the original site. When you are happy that the change is giving you a return on conversion rate, then you can make that change permanent to your main site.
Keep your website data secure.
Security on your website
Protect your website and all its content. Most web hosting options now offer SSL (Secure Sockets Layer) to encrypt data sent via the internet, but there are many more things you can do to improve security even further.
Recaptcha requires a security code to be entered before submitting forms. This can prevent some bots and hackers.
Updates your .htaccess file on CMS websites can lock out certain bots. Software can be added to your CMS website to help create and improve this. You can even add a firewall to block repeat offenders and hack attempts.
Use unique and complex passwords for each site you visit and don't repeat them. See our article on password security.
Setting up a password policy for your site to make sure user create password with a set length with caps, numbers and sepcial characters to ensure weak passwords are created. You can give your password a life span requesting the user to renew their pasword once it has expired.
Increase security by using two factor authentication. Send the user a one time inique code to their email or via SMS text message that can add an extra level of authentication. There are even apps that you can add to your mobile device such as Google Authenticator, Last Pass, Microsoft Authenticator or Authy that will generate the unique code for you with that changes every 30 seconds.
When running a CMS website, it’s vital to keep it updated. Wicko Design can help maintain your website and ensure it’s kept up to date
Test variations on your website and analyse how they perform.
Do you want to make changes to your website? Are you sure that the changes you’re planning will improve your website’s performance? A/B testing can help you by showing you what effect your planned changes will make to your site.
You might want to make a simple change such as altering the colour of a headline, adding a button or trying out a different call to action banner. We can make changes and display them to a percentage of visitors to compare responses to both versions.
A/B testing will help inform your decisions and make your website more effective. Comparing click-through rates and monitoring how long visitors spend in certain areas can be especially valuable for marketing pages or shopping sites.
Small changes to the conversion rate of a e-commerce website can improve growth and profit significantly. For instance if 10% of visitors complete a purchase on your site then 5% increase in completions would mean your sales would increase by 0.5%.
APIs and Integration
Linking to APIs to connect to other features and functionalities.
Linking APIs to your website
Application Programming Interfaces (APIs) are used to communicate with other services. Sometimes your site needs to connect to these services to send or retrieve specific data. For example, you might use an API to retrieve product details, weather information, map data, the latest sports results, or authentication and profile data from other sites such as Facebook or Twitter. When using an API, it’s vital to ensure a secure connection, restricted only to appropriate services.
Using API services enables your website to present visitors with information that’s relevant and up to date. Here are some examples of the top APIs frequently used on website.
Reviews on Google
Working in partnership with David and Wicko Design has been brilliant. David is very thorough and detailed in his approach to design and build of websites. Not only that but he is dedicated to his task, ensuring he delivers above expectations. We are looking forward to working with Wicko Designs on many future projects.