Mystic Games website
Customer: Bart Bols
Company: Mystic Games
Industry: Retails and events for the cult gaming market
Mystic Games are an established retail store base in Witney, Oxfordshire. They are passionate about gaming. They sell a range of games for the enthusiast from their shop such as Boardgames, Trading Card Games, Table Top Games and Role Playing Games. They stock popular brands such as Pokemon, Yu-Gi-Oh, Magic the Gathering, Warhammer, Star Wars X-wing, Blood Bowl, Alien as well as all the support accessories such as Paints, Dices, Sleeve and model buildings.
Bart Bols - Owner of Mystic Games
Came to Wicko Design for expertise in building and maintaining a WooCommerce website for members.
Converted the website from WiX to a manageable WordPress platform. Add Membership options with members only content areas as well as incorporating an Events area to promote fund-raising events.
About Mystic Games
Mystic Games are an established retail store base in Witney, Oxfordshire. They are passionate about gaming. They sell a range of games for the enthusiast from their shop such as Boardgames, Trading Card Games, Table Top Games and Role Playing Games. They stock popular brands such as Pokemon, Yu-Gi-Oh, Magic the Gathering, Warhammer, Star Wars X-wing, Blood bowl, Alien as well as all the support accessories such as Paints, Dices, Sleeve and model buildings.
Moving existing site to a more flexible platform
With their initial site built on Shopify, which Mystic Games found difficult to adapt and offer all the features they wanted. Wicko Design moved the site to a WordPress platform with WooCommerce commerce system with built in events management.
The events calendar enabled Mystic Games to offer regular games events held throughout each week. Easily adding new dates with ticket and subscription options. These have been incredibly popular on the site.
With many popular brands available on the site the user is able to view all products by brand. By generating individual brand pages there were able to create additional landing pages within the site to attract search engines.
Filters and Search
Dynamic filtering options are available on all product category pages allowing the user to filter the results to find the products they are looking for. A large search field in the header enables the user to search for with predictive search results as the user enters their query. A product of initial search results displays the product image, title and price with an option to view all search results on a separate page.
Google Merchant Center
All product were published to Google Merchant Center making them visible within the Google Shopping search option generating additional linking traffic back to the website. Bu incorporating with AdWords they were able to ensure their Shopping Shopping ads appears at the top of search results leading to greater traffic and sales.
SEO and Analytics
Making the site search engine friendly by adding meta details, schema and keywords to pages and products. Connecting with Google Analytics, Search Console and Merchant Centre to help websites process and acquisitions.
Ongoing support and training
Continued support is offered with a website maintenance program to ensure the site is always kept up to date, backed up and secure. Training and advice give for members with admin and editorial access to update and add new pages, products and events.
Increase in traffic and sales
Since the website has gone live the site has continued to gain awareness with increase traffic and sales.
Experienced e-commerce website development
If you would like help and support to build and your e-commerce website for your business. E-commerce website maintenance and drive more traffic and sale then get in contact with Wicko Design to arrange a meeting to discuss your requirements.