Create a social network on your site to bring your community together. Allow users to create and manage their own profiles, tag friends and create links.
Social networking is becoming very popular in promoting your business and keeping users up today with news and events.
Adding a social networking options to your site will allow you the opportunity to build a fan based community where you can promote and offer your dedicated fans special offers and learn from their opinions. You can even link you site to work in conjunction with Facebook, Twitter, MySpace, Linked In and many other popular networking sites. If you have a twitter account then you can display any tweets you are following on your own site.