Online shopping websites
Building websites with built in shopping carts
Start selling online today.
An online shop can give you everything you need to start selling your products and services online. Everything from publishing your products into categories, taking orders and choosing shipping options. You can allow customers to purchase as guests or subscribe to your site where they can return and view existing order and any updates have been added such as tracking details.
Publishing your products
Publish simple one price products or products with variations such as size, colour and price into categories. Allow you customer to view products by category or filter by any variable added to your products such as size, colour, dimensions, weight, availability, etc. The filtering options are endless and you can design and add the filters of your choice.
Online shops can allow you to set customers to groups where you can set product prices and discounts. Ideal for wholesale or membership sites where you want to allow certain membership groups special rates.
Allow your customers to choose the products they want and add them to a basket to view and amend before they decide to purchase. You can give special discount coupon codes you might want to offer in a promotion, that can be added into the cart to get a specific discount.
Shipping and delivery options can set depending on order details such as value, weight, location, etc. The online shopping cart will manage this for you.
Checkout once you have finalised your order and choose a shipping option and take payment. There are many secure online payment options available to allow you to take payment online.
Promoting your site
Once your online shop is built then can start selling and driving customers to your site. Build up reputation with site and product reviews. Promote featured products on your websites home page.
Promote your site across the internet using the following methods:
- Social Media pages and posts
- Paid search engine advertising
- Advertising on social media
- SEO (Search Engine Optimisation)
- Email newsletter mailing
- Magazine ads and mail shots
These are all services that Wicko Design can offer to help support the growth of your website.
Analyse the traffic and orders on the site to understand what your customers like. See how promotional campaigns are work and what methods produce the best value of return on your investment.
Making small changes to your website could increase the conversion rate and customers progress. But you need to be sure the changes you make are an improvement in your order process. This is where you can use AB Testing. Make changes and display it to a percentage of your customer views and compare again the same number that view the original site. When you are happy that the change is giving you a return on conversion rate, then you can make that change permanent to your main site.
View the case study for getgofone.co.uk the online mobile accessories website build and maintained by Wicko Design.
Read more about ecommerce website options in our blog.