edding

edding retail packs

The curved shape and soft pearlescent colours of this packaging are designed to appeal to a predominantly female market. The standard carton shape can be used for different sized pens using a unique clear PVC insert that firmly suspends the pen within the pack. It’s designed so it can either stand on the store counter or hang from a standard Euro hook.

Artwork was also produced for the Dutch market.

edding group shot

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