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  • A/B Testing

    A/B Testing

    Test variations on your website and analyse how they perform.

    A/B testing

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    Do you want to make changes to your website? Are you sure that the changes you’re planning will improve your website’s performance? A/B testing can help you by showing you what effect your planned changes will make to your site.

    You might want to make a simple change such as altering the colour of a headline, adding a button or trying out a different call to action banner. We can make changes and display them to a percentage of visitors to compare responses to both versions.

    A/B testing will help inform your decisions and make your website more effective. Comparing click-through rates and monitoring how long visitors spend in certain areas can be especially valuable for marketing pages or shopping sites.

    Small changes to the conversion rate of a e-commerce website can improve growth and profit significantly. For instance if 10% of visitors complete a purchase on your site then 5% increase in completions would mean your sales would increase by 10.5%.

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  • Features and plugins

    Features & Plugins

    Give your site more functionality by adding modules and plugins.

    Add more functionality to your website.

    027 web maintenanceWe can add additional functionality to your website. For example, a simple image ‘slider’ or gallery; or maybe you’d like the option to add photos to your website direct from your smartphone? We can adda shop to allow customers to choose and purchase your products online, a form or survey to increase user interactivity and collect data, a ticket system – and much more. Here are some of the top plugin extensions for Joomla. Here are some of the latest featured plugins for WordPress.

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  • Linking APIs

    APIs and Integration

    Linking to APIs to connect to other features and functionalities.

    Linking APIs to your website

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    Application Programming Interfaces (APIs) are used to communicate with other services. Sometimes your site needs to connect to these services to send or retrieve specific data. For example, you might use an API to retrieve product details, weather information, map data, the latest sports results, or authentication and profile data from other sites such as Facebook or Twitter. When using an API, it’s vital to ensure a secure connection, restricted only to appropriate services.

    Using API services enables your website to present visitors with information that’s relevant and up to date. Here are some examples of the top APIs frequently used on website.

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  • Website security

    Website security

    Keep your website data secure.

    Security on your website

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    Protect your website and all its content. Most web hosting options now offer SSL (Secure Sockets Layer) to encrypt data sent via the internet, but there are many more things you can do to improve security even further.

     

    Recaptcha requires a security code to be entered before submitting forms. This can prevent some bots and hackers.

    Updates your .htaccess file on CMS websites can lock out certain bots. Software can be added to your CMS website to help create and improve this. You can even add a firewall to block repeat offenders and hack attempts.

    Use unique and complex passwords for each site you visit and don't repeat them. See our article on password security.

    Setting up a password policy for your site to make sure user create password with a set length with caps, numbers and sepcial characters to ensure weak passwords are created. You can give your password a life span requesting the user to renew their pasword once it has expired.

    Increase security by using two factor authentication. Send the user a one time inique code to their email or via SMS text message that can add an extra level of authentication. There are even apps that you can add to your mobile device such as Google Authenticator, Last Pass, Microsoft Authenticator or Authy that will generate the unique code for you with that changes every 30 seconds.

    When running a CMS website, it’s vital to keep it updated. Wicko Design can help maintain your website and ensure it’s kept up to date

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