coding

  • A/B Testing

    A/B Testing

    Test variations on your website and analyse how they perform.

    A/B testing

    034 marketing 1

    Do you want to make changes to your website? Are you sure that the changes you’re planning will improve your website’s performance? A/B testing can help you by showing you what effect your planned changes will make to your site.

    You might want to make a simple change such as altering the colour of a headline, adding a button or trying out a different call to action banner. We can make changes and display them to a percentage of visitors to compare responses to both versions.

    A/B testing will help inform your decisions and make your website more effective. Comparing click-through rates and monitoring how long visitors spend in certain areas can be especially valuable for marketing pages or shopping sites.

    Small changes to the conversion rate of a e-commerce website can improve growth and profit significantly. For instance if 10% of visitors complete a purchase on your site then 5% increase in completions would mean your sales would increase by 10.5%.

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  • Features and plugins

    Features & Plugins

    Give your site more functionality by adding modules and plugins.

    Add more functionality to your website.

    027 web maintenanceAdditional functionality can be added to your website in the form of features and plugins. For example, a simple image ‘slider’ or gallery; or maybe you’d like the option to add photos to your website direct from your smartphone? We can adda shop to allow customers to choose and purchase your products online, a form or survey to increase user interactivity and collect data, a ticket system – and much more. Here are some of the top plugin extensions for Joomla. Here are some of the latest featured plugins for WordPress.

    There is a host of plugins available from a multitude of third party developers. But sometimes choosing a lot of plugins can open your site up to security issues and create conflicts with other plugins. This is why we recommend tried and trusted developer groups who might have several plugins in their own. Choosing from these plugin developers can help ensure the smooth running of your website as they are quick to support and ensure their plugins are all compatible with each other.

    Below is a list of recommended plug developers for both Wordpress and Joomla.

    Developer Joomla logo WordPress logo WooCommerce logo Developer site
    YITHthemes   circle check solid circle check solid Visit
    WebToffee   circle check solid circle check solid Visit
    Rockettheme circle check solid circle check solid   Visit
    Akeeba circle check solid circle check solid   Visit
    DJ Extensions circle check solid circle check solid   Visit
    RSJoomla circle check solid     VISIT

     

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  • website integration

    Looking for website integration to connect to external resources?

    Get greater functionality on your website by getting it to communicate and connect your website to external resources.

    A website is a powerful tool that provides you with the opportunity to communicate with your customers and make contact with other businesses. By connecting your website integration to external resources (Warehouse stock management, CRM, live feeds, social media platforms, blogs, etc.), you can expand the functionality of your website.

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    website integration

    Why integrate your website?

    Website integration with external services will allow your website to communicate and sync data between platforms.

    • If you sell in a retail store and also online to need to ensure your stock levels are kept up to date on both platforms. You can do this with integration and avoid selling stock twice and having to let a customer down when it is not longer available.
    • If you want to sell products in other seller platforms such as Amazon, eBay, Etsy, OnBuy etc. then you can connect these to your site and manage the product and stock information in one place and publish these to the other platforms. As product is sold on any other platforms then the stock is updated across all platforms.
    • You can publish your property details for sale or rent on your website then also on Rightmove or Zoopla.
    • You can connect your website to handle customer details and invoices via your account system keeping all details in the same place.
      Connect to a CRM such as HubSpot to SalesForce tools to collect and keep all details together that you can then use to keep tack of marketing and sales processes.social media posts and comments on your website or connect and promote articles and services on social media.
    • You can connect and get shipping prices and tracking information with companies such as Royal Mail, DHL, DPD, UPS, Yodel, Evri (Hermes) etc.
    • You can connect to external calendars to take bookings.
    • You might want to show information about live events on your website such as stocks, weather information or tidal time etc.

    The number of opportunities for website integration to external resources is endless.

    Connecting your website to external resources will allow you to share information with other platforms or publish up to date information on your website. This will improve customer satisfaction and make your website that place to go to find all the information a customer wants.

    Linking APIs to your website

    Application Programming Interfaces (APIs) are used to communicate with other services. Sometimes your site needs to connect to these services to send or retrieve specific data. For example, you might use an API to retrieve product details, weather information, map data, the latest sports results, or authentication and profile data from other sites such as Facebook or Twitter. When using an API, it’s vital to ensure a secure connection, restricted only to appropriate services.

    Using API services enables your website to present visitors with information that’s relevant and up to date. Here are some examples of the top APIs frequently used on website.

    How to integrate your website?

    Wicko Design can work with you to integrate a third party platform with your website integration. They handle the development of the website integration and integration testing in order to make sure that it works as intended. The advantage of using an Wicko Design is that they will be able to connect your website with a wide range of platforms and services.

    Contact Wicko Design to arrange a meeting to discuss how we can add website integration to help save time and improve customer satisfaction.

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  • Website security

    Website security

    Keep your website data secure.

    Security on your website

    020 web security

    Protect your website and all its content. Most web hosting options now offer SSL (Secure Sockets Layer) to encrypt data sent via the internet, but there are many more things you can do to improve security even further.

     

    Recaptcha requires a security code to be entered before submitting forms. This can prevent some bots and hackers.

    Updates your .htaccess file on CMS websites can lock out certain bots. Software can be added to your CMS website to help create and improve this. You can even add a firewall to block repeat offenders and hack attempts.

    Use unique and complex passwords for each site you visit and don't repeat them. See our article on password security.

    Setting up a password policy for your site to make sure user create password with a set length with caps, numbers and sepcial characters to ensure weak passwords are created. You can give your password a life span requesting the user to renew their pasword once it has expired.

    Increase security by using two factor authentication. Send the user a one time inique code to their email or via SMS text message that can add an extra level of authentication. There are even apps that you can add to your mobile device such as Google Authenticator, Last Pass, Microsoft Authenticator or Authy that will generate the unique code for you with that changes every 30 seconds.

    When running a CMS website, it’s vital to keep it updated. Wicko Design can help maintain your website and ensure it’s kept up to date

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