styling

  • A/B Testing

    A/B Testing

    Test variations on your website and analyse how they perform.

    A/B testing

    034 marketing 1

    Do you want to make changes to your website? Are you sure that the changes you’re planning will improve your website’s performance? A/B testing can help you by showing you what effect your planned changes will make to your site.

    You might want to make a simple change such as altering the colour of a headline, adding a button or trying out a different call to action banner. We can make changes and display them to a percentage of visitors to compare responses to both versions.

    A/B testing will help inform your decisions and make your website more effective. Comparing click-through rates and monitoring how long visitors spend in certain areas can be especially valuable for marketing pages or shopping sites.

    Small changes to the conversion rate of a e-commerce website can improve growth and profit significantly. For instance if 10% of visitors complete a purchase on your site then 5% increase in completions would mean your sales would increase by 10.5%.

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