Making improvements to your website
Features and plugins
You can add additional functionality to your website such as a simple slider or gallery. Maybe even the option to add photos to your website direct from your smart phone. You can add forms or complete surveys to generate user interactivity and collect user details. Add a shop to allow customers to choose and purchase your products online. A forum to offer users the chance to search and discuss various subjects. Ticket system so subscribers can request support and you can reply directly to their questions.
A/B testing your website to test functionality and see what effect the changes you make to your website. Making variation or changes to you website page and then displaying the new page to a percentage or your audience and then comparing the effect it has on the viewer compared to the original. You might want to make a small simple change like changing the colour of a headline, add a button or try a different call to action banner. By seeing which has a greater effect to the viewer help you make decisions which variation is working best for your site and viewer. The can be done by monitoring the viewers time spent on the page or the click through rate compared to the original. This is specially valuable for marketing pages or shopping sites. A/B testing requires volume of traffic to your website to compare against. The more traffic you get to your page you want the test the sooner you will get a clear result.