Making improvements to your website

If you have an existing website but want to make changes and improvements then we can help you. There are certain changes that can be made by adjusting the CSS stying code on the site. For instance, change the CSS you can change the font, size and colour, add backgrounds and set widths and heights for certain elements. With Javascript you can add dynamic functions. All these can be done without having to edit the page content or change the website structure no matter what CMS website system you are using. You can make many of these changes to fine tweak the look and style to be just how you want it. Contact us to discuss fine tweaking your website.

Features and plugins

You can add additional functionality to your website such as a simple slider or gallery. Maybe even the option to add photos to your website direct from your smart phone. You can add forms or complete surveys to generate user interactivity and collect user details. Add a shop to allow customers to choose and purchase your products online. A forum to offer users the chance to search and discuss various subjects. Ticket system so subscribers can request support and you can reply directly to their questions.

A/B testing

A/B testing your website to test functionality and see what effect the changes you make to your website. Making variation or changes to you website page and then displaying the new page to a percentage or your audience and then comparing the effect it has on the viewer compared to the original. You might want to make a small simple change like changing the colour of a headline, add a button or try a different call to action banner. By seeing which has a greater effect to the viewer help you make decisions which variation is working best for your site and viewer. The can be done by monitoring the viewers time spent on the page or the click through rate compared to the original. This is specially valuable for marketing pages or shopping sites. A/B testing requires volume of traffic to your website to compare against. The more traffic you get to your page you want the test the sooner you will get a clear result.

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